Goals & target groups
We define the offer, target regions and suitable channels. This results in a campaign strategy and a coordinated budget plan.
Google Ads for SMEs: get your offer seen now.
Whether it is a new offer, more demand or better enquiries, we help you get the right people interested in your offer and turn that into concrete enquiries.
More of the right customers in your region.
Regional visibility
Your offers, visible to the right people.
Transparent results you can rely on.
We improve campaigns in a targeted way and use the budget wisely.
- Targeted reach
- Clear reporting
- Ongoing optimisation
Google Ads
We plan and manage search network campaigns around the terms potential customers use to look for your offer. Keyword strategy, ad copy and landing pages answer this specific demand.
- Search campaigns for relevant services and search intents
- Keyword strategy with regular review of search terms and exclusions
- Geographic targeting for your municipalities and target regions
- Local visibility in Google Search and Google Maps, where setup and ad delivery allow
Show your offer in a targeted way, with a coordinated budget
For SMEs that want to promote their offer through Google Ads or social media ads. We plan audiences, ads and landing pages, agree the budget and discuss how the campaigns develop.
Campaigns & ads
Messages, ad variants and landing pages are aligned. Implementation follows the agreed campaign scope.
Tracking & launch
We check performance tracking and prepare a controlled launch. Technical requirements and necessary consents are taken into account.
Optimisation & reporting
Results and next steps are discussed clearly. We test and improve the campaigns within the agreed budget.
We define the scope and responsibilities together in the proposal.
Advertising budget and management fees are shown separately.
From strategy to well-founded budget decisions.
Audience & campaign strategy
We clarify your offer, target regions and the enquiries you want. This leads to channel selection, messages and a budget plan.
Campaign setup
We set up Google and social campaigns, align ads and landing pages and check the tracking.
Ongoing optimisation
We test search terms, audiences and ads and adjust bids and budgets.
Reporting & scaling
You receive clear reports and next steps. We expand proven campaigns within the agreed budget.
Which enquiries should your advertising bring?
We check which channels, audiences and messages suit your offer.
Map data: Federal Office of Topography (swissBOUNDARIES3D) · Licence
Google Ads and social media ads for Swiss SMEs
Paid campaigns address people with a specific need or a suitable target group. Visiup aligns Google Ads and social media ads with your offer, your actual service area and agreed contact goals.
What we define together
- Define goals, target groups, channels and test budget
- Build campaigns and ads with suitable landing pages
- Agree on tracking and necessary approvals before launch
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- Continuously review search queries, ads and lead quality
Who is the collaboration for?
Our focus is on SMEs with around 20 or more employees. We also support teams of five or more and smaller companies if the task and project scope fit.
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Visiup GmbH is based in Basel. Personal meetings are possible throughout Switzerland by arrangement.
Are advertising budget and management the same thing?
No. The media budget is used for ad delivery on the platforms. Strategy, setup, ad production and management are separate services. The proposal sets out the scope, responsibilities and costs transparently.
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Common questions about Google and social media ads
The most important answers about campaigns, budget and management.
What is the difference between Google Ads and social media ads for my business?
Google search ads reach people who are already looking for a service or solution. Social media ads bring your offer into the feed of suitable target groups and can build or rekindle interest. Which combination makes sense depends on demand, offer and decision-making process.
How quickly will I see first results?
After approval and launch, ads can trigger first visits and enquiries. A reliable assessment requires sufficient data and a test phase. How quickly economic results appear depends, among other things, on budget, competition, offer and landing page. We do not guarantee a fixed number of leads.
Do you also manage campaigns on both channels at the same time?
Yes. We can manage Google Ads and social media ads together. Goals, messages, landing pages and reporting are aligned with each other. We allocate the budget based on your priorities and the measured quality of enquiries.
Do we need a dedicated landing page?
Not always. We first check whether an existing page matches the ad and offers a clear path to an enquiry. We agree on necessary adjustments with you. A new landing page or additional development is agreed separately.
How do you measure the success of the campaigns?
Before launch, we define relevant conversions, for example contact requests or appointment bookings, and check that they are tracked. In the monthly report, we look at reach and results together with lead quality. We set up tracking and retargeting in line with the agreed consent and data protection requirements.
Still have a question? Ask us personally
Advertise in a targeted way and reach the right customers
Align Google and social media ads with the target groups and markets that matter to you.
Which canton are you interested in?
Basel
Online visibility for SMEs in Basel-Stadt, Basel-Landschaft and the tri-national economic region.
Solothurn
Web design and online marketing for Solothurn SMEs that want to be strong regionally and visible online.
Bern
Digital systems for Bernese companies that want to build trust and win new customers predictably.
Aargau
Performance-oriented web design and marketing for Aargau SMEs between Zurich, Basel and Bern.
Zurich
Clearly positioned websites and data-driven marketing for one of Switzerland's most competitive markets.
Lucerne
Online visibility for Lucerne SMEs in services, tourism, retail and industry.
Turning clicks into the right enquiries
Ads put your offer in front of the right people. These services help convince visitors and handle new enquiries efficiently.
Website
Lead to enquiries with suitable landing pages.
Discover websites
SEO
Complement paid reach with organic visibility.
Discover SEO
GEO
Make your offer clear and accessible in AI search.
Discover GEO
Social Media
Strengthen trust with regular content.
Discover social media
AI Automation
Capture campaign enquiries and pass them on to the team.
Discover AI
Which combination suits your company?
We show you which next steps make sense.
Social media ads
On Instagram, Facebook and LinkedIn, we reach people in the right context. We combine audience targeting with clear messages and ad formats that suit your offer.
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We use retargeting where the technical requirements are met and the necessary consents are in place.
Reach the right people with the right message.
Also for LinkedIn · tailored to your target group
Reach the right people with the right message.