Be found.
The foundation for relevant search results.
Generative search · GEO
- Relevant pages
- Clear structure
- Helpful content
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GEO optimisation: get named in AI answers
Your customers ask questions. Including to AI. We make your offer understandable, your expertise traceable and your content accessible to AI search.
For Swiss SMEs, built on a solid SEO foundation. Which company suits my project? Your offer, clearly to the point What you do, who you serve and what your experience proves. Helpful, accessible and traceable
SEO and GEO for a strong presence
SEO lays the foundation. GEO adds visibility in AI search.
Classic search · SEO
Understandable for people and AI search
For SMEs that want to make their content and business information clearer for AI search. We review the SEO foundations, improve relevant answers and observe selected AI responses.
Understand questions
We collect your customers' relevant questions and decide together on the topics where your company can give helpful answers.
Improve answers
Clear content and verifiable statements make your services and expertise traceable. We include existing pages.
Check the technology
We review technical accessibility, page structure and company information and prioritise sensible changes.
Monitor progress
Selected AI answers are observed and assessed under documented conditions. Individual answers remain snapshots.
We define the scope and responsibilities together in the proposal.
Mentions in AI answers cannot be guaranteed.
How we proceed step by step
Analysis
Understand the starting point and recognise potential
Questions
Identify relevant topics and customer questions.
Content
Create and structure suitable content.
Development
Monitor results and optimise further in a targeted way.
We monitor progress and do not promise rankings.
AI answers change. That's why we document questions and conditions and look at progress together with identifiable visits and enquiries.
Generative Engine Optimization (GEO) for Swiss SMEs
GEO stands for Generative Engine Optimization. We improve the basis for your website to be used as a traceable source in AI-powered search: helpful content, accessible technology and clear company information.
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What we define together
- Capture your customers' questions and existing SEO foundations
- Add verifiable statements to service descriptions and answers
- Present company data, sources and visible references consistently
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- Check accessibility for search crawlers and document observations in AI search
Who is the collaboration for?
Our focus is on SMEs with around 20 or more employees. We also support teams of five or more and smaller companies if the task and project scope fit.
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Visiup GmbH is based in Basel. Personal meetings are possible throughout Switzerland by arrangement.
Can GEO guarantee mentions in ChatGPT or Google AI search?
No. Search and AI providers choose their sources themselves. Visiup improves the technical and content requirements. Visibility is monitored using agreed search questions; individual answers change and do not replace robust performance measurement.
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Common questions about GEO
What GEO can do, how we proceed and how it works with your existing website.
What does GEO mean?
GEO stands for Generative Engine Optimization. It is about preparing company information and content so that it is understandable and accessible for search with generative AI. The goal is to be considered a helpful source for relevant questions.
Does GEO replace classic SEO?
No. GEO builds on a solid SEO foundation. The basic SEO requirements continue to apply to Google's AI search features; special AI files or a separate GEO markup are not required. We combine technical findability with clear answers to your customers' questions.
SEO as the foundationCan you guarantee a mention in ChatGPT?
No. Which sources an AI system uses is decided by the respective provider. Answers can differ depending on the question, timing and context. We improve the requirements and document observations instead of promising fixed rankings.
Do we have to rebuild our website for this?
Work usually starts with your existing website. We review content, page structure, company information and technical accessibility. This results in a prioritised plan with the changes that make sense for your situation.
How can progress be measured?
Together we define relevant questions and check them repeatedly under documented conditions. In addition, we look at identifiable referrals from AI search, website visits and qualified enquiries, as far as tracking captures them. Individual test answers are snapshots and not a complete measurement of all users.
What does GEO support cost?
The effort depends on your website, the topics and the desired scope. After the first conversation, you receive a proposal with clear services and priorities. We include existing SEO work so that measures work well together.
Further reading: Google on AI search features · OpenAI on search crawlers
Still have a question? Ask us personally
How visible is your company in AI answers?
We review your website and show where you can improve content and technical foundations in a targeted way.
Answer questions clearly and be traceable as a source
Our GEO work complements the SEO foundations for companies throughout Switzerland.
Which canton are you interested in?
Basel
Online visibility for SMEs in Basel-Stadt, Basel-Landschaft and the tri-national economic region.
Solothurn
Web design and online marketing for Solothurn SMEs that want to be strong regionally and visible online.
Bern
Digital systems for Bernese companies that want to build trust and win new customers predictably.
Aargau
Performance-oriented web design and marketing for Aargau SMEs between Zurich, Basel and Bern.
Zurich
Clearly positioned websites and data-driven marketing for one of Switzerland's most competitive markets.
Lucerne
Online visibility for Lucerne SMEs in services, tourism, retail and industry.
More services for greater visibility
These services complement your presence in AI search with a convincing website and clear ways to get in touch.
Website
The right next steps for your online presence.
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SEO
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Social Media
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Ads
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AI Automation
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Which combination suits your company?
We show you which next steps make sense.